# Win-back before churn becomes permanent

> Solutions · Outcome

Dormant users don’t need another blast — they need a timely, personal reason to return. Trigger on inactivity, prioritize who mattered, and stop when they come back.

Canonical URL: https://tappd.io/solutions/win-back

## The problem

Churn shows up late in billing. By then, the habit is gone. Monthly “we miss you” campaigns treat power users and tire-kickers the same, burn push permission, and teach people to ignore you.

## How Tappd helps

Define dormancy that matches your product. Prioritize users with real history. Run a short, respectful sequence with a clear offer or reminder — and exit on the first new session.

## At a glance

- **28d** — Common dormancy threshold
- **Prioritized** — Power users first
- **Caps** — Frequency built in

## Capabilities

### Dormancy you define

7, 14, 28 days — or based on category norms. Pair with lifetime engagement so you don’t chase one-session users forever.

### Personal relevance

Reference the plan they were on, the feature they loved, or the streak they lost — using profile attributes you already store.

### Short sequences

Two or three touches beat a twelve-step guilt trip. Approvals on offer steps keep discounts intentional.

### Permission hygiene

Quiet hours and caps protect future engagement when win-back fails.

### Re-activation analytics

See who returned and whether they retained again — not only who opened the push.

### Works across products

One profile helps when users went quiet on one app but still use another in your suite.

## Playbook: 28-day Pro win-back

A subscription fitness app sees Pro users go dark after week four.

### 1. Segment

plan = pro AND last_session > 28d AND lifetime_sessions > 15.

### 2. Touch 1

Push: personal progress reminder, deep link to home.

### 3. Touch 2

If still quiet after 5 days → in-app offer on next open (approval-gated).

### 4. Exit

Any session ends the journey immediately.

## Who it’s for

- Subscription and community apps
- Products with clear engagement decay curves
- CRM teams partnering with lifecycle marketing

## FAQ

### How is this different from a blast to “inactive”?

Dynamic segments, journey waits, exits on return, and optional offer approvals — continuous and personalized, not a one-shot list send.

### What if push permission was revoked?

In-app still works on next open; profiles show channel readiness so you don’t waste sends.

## Related

- [Lifecycle](https://tappd.io/solutions/lifecycle)
- [Profiles & segments](https://tappd.io/product/profiles-segments)
- [Agent Studio](https://tappd.io/product/agent-studio)

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