# SaaS & product-led growth on mobile and web

> Solutions · Industry

Trials, activation, feature adoption, and churn defense — orchestrated from product events, not only marketing calendars. Built for teams who ship PLG motions across apps.

Canonical URL: https://tappd.io/solutions/saas

## The problem

Classic marketing automation assumes email-first funnels. Product-led SaaS lives in sessions, feature flags, and billing states. When those signals don’t drive messaging, trials expire cold and expansion waits for a CSM.

## How Tappd helps

Tappd sits next to your product events and subscription data. Activate trials, adopt sticky features, expand seats, and win back quiet accounts — with journeys your growth team can edit without a release train.

## At a glance

- **PLG** — Trial → activate → expand
- **Billing** — Stripe / RevenueCat aware
- **No-code** — Growth-owned journeys

## Capabilities

### Trial activation

Guide new workspaces to the aha moment before the clock runs out — push and in-app sequenced to setup gaps.

### Feature adoption

Nudge users who skipped the capability most correlated with retention.

### Expansion

Usage caps, invite milestones, and plan context trigger upgrade journeys.

### Churn defense

Dormancy segments for paying users with real history — not spray campaigns.

### Engineering leverage

One SDK; growth owns the rest. Approvals keep brand and pricing safe.

### Multi-product suites

Shared profiles help when users engage unevenly across your apps.

## Playbook: 14-day trial

A B2B SaaS trial converts poorly unless teams invite a teammate and create a first project.

### 1. Day 0–1

Onboarding journey to first project.

### 2. Day 3

If no invite_sent → in-app collaboration nudge.

### 3. Day 10

If still on trial without activation events → push + optional offer approval.

### 4. Day 14

Billing events from Stripe drive convert or expire branches.

## Who it’s for

- B2B and B2C SaaS with mobile companions
- PLG companies on Stripe or RevenueCat
- Growth + product pairs sharing activation OKRs

## FAQ

### We already use HubSpot / Customer.io — why Tappd?

Those tools shine on email and web. Tappd is built for real-time mobile push/in-app tied to product events and journeys — complementary for many stacks.

### How long to integrate?

Most teams install the SDK in about 10 minutes per platform, then iterate journeys without further releases.

## Related

- [Onboarding](https://tappd.io/solutions/onboarding)
- [Lifecycle](https://tappd.io/solutions/lifecycle)
- [Integrations](https://tappd.io/product/integrations)

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