# Ecommerce engagement for apps and storefronts

> Solutions · Industry

Recover carts, announce drops, replenish, and win back lapsed shoppers - from the same behavior feed as your storefront and mobile app.

Canonical URL: https://tappd.io/solutions/ecommerce

## The problem

Storefront and app messaging are often split. Cart abandon, back-in-stock, and replenishment live in different tools, so shoppers get either silence or spam.

## How Tappd helps

Tappd unifies ecommerce events into journeys that recover revenue while intent is high and keep shoppers coming back without another marketing cloud project.

## At a glance

- **Cart recovery** - While intent is warm
- **Replenish & drops** - Timed to behavior
- **Shopify-ready** - Plus Track API

## Capabilities

### Cart & browse abandon

Real-time triggers while shoppers still remember what they wanted.

### Drops & launches

Coordinate push and in-app for inventory moments without chaos in five tools.

### Post-purchase

Reviews, replenishment, and cross-sell sequenced from order events.

### Lapsed shoppers

Win-back based on last order and browse - not a blunt “inactive” list.

### Unified profile

App behavior and store orders in one place for cleaner targeting.

### Operator-friendly

Merchandising and growth edit journeys; engineering isn’t a bottleneck for every campaign.

## Playbook: drop day

A brand app needs a clean launch sequence without double-texting buyers.

### 1. Pre-drop

Segment engaged browsers; in-app teaser 24h before.

### 2. Drop

Push with deep link at go-live; cap frequency.

### 3. Abandon

Anyone who starts checkout without purchase enters recovery.

### 4. Post

Buyers exit promo journeys and enter post-purchase replenishment later.

## Who it’s for

- DTC brands with iOS/Android apps
- Marketplaces and specialty retail
- Shopify/Woo teams investing in mobile retention

## FAQ

### Do we need a custom app, or is web enough?

Tappd supports web plus native/mobile frameworks. Ecommerce teams usually see the biggest lift when push and in-app are available in an app.

### Can we sync product catalog data?

Commerce connectors bring order and cart signals; deep links and templates reference the products your app already knows how to render.

## Related

- [Cart recovery](https://tappd.io/solutions/cart-recovery)
- [Win-back](https://tappd.io/solutions/win-back)
- [Integrations](https://tappd.io/product/integrations)

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