# Cart recovery while intent is still high

> Solutions · Engage

Abandoned checkout is a timing problem. Tappd triggers from the abandon event with timed push and in-app offers - before the shopper has moved on.

Canonical URL: https://tappd.io/solutions/cart-recovery

## The problem

Roughly seven in ten online carts never check out. Overnight email drips often arrive after intent has cooled. Mobile shoppers especially need a nudge while the cart is still warm.

## How Tappd helps

Fire from the abandon event, wait the right gap, and recover with push plus an in-app offer on return - tied to the same profile as the rest of your lifecycle.

## At a glance

- **~70%** - Carts abandoned industry-wide
- **Event-triggered** - Not overnight-only
- **Push + in-app** - Same recovery flow

## Capabilities

### Abandon as a first-class event

Wire checkout_started / cart_updated from your app or store connector - not a nightly export.

### Escalation that feels human

Reminder first; incentive second. Don’t lead with a discount if a nudge would have worked.

### Commerce connectors

Shopify and WooCommerce keep product and order data flowing into profiles.

### Revenue-aware exits

order_completed stops the sequence immediately so buyers aren’t chased after paying.

### Frequency & quiet hours

Protect the brand during late-night browses and repeat abandoners.

### Attribute what you recovered

See which steps preceded purchase so you know whether the offer was necessary.

## Playbook: two-step recovery

An ecommerce app sees high add-to-cart but soft checkout completion on mobile.

### 1. Trigger

checkout_started; wait 45m; exit if order_completed.

### 2. Push

Cart deep link, no discount yet.

### 3. Return branch

If app_opened within 4h without purchase → in-app offer card.

### 4. Close

On order_completed, exit and log recovered revenue against the journey.

## Who it’s for

- Ecommerce and marketplace apps
- Shopify / Woo-backed storefronts with a mobile app
- Growth teams owning mobile conversion rate

## FAQ

### Does this replace my ESP abandoned-cart mail?

It complements it - or replaces it. Many teams keep a longer-tail ESP drip and use Tappd for real-time push, in-app, and email (A/B testing, dynamic variables, experimentation) in the first hours. Others consolidate recovery onto Tappd entirely.

### Can we exclude high-risk discount seekers?

Yes - branch on customer attributes or prior redemption so not every user sees an offer.

## Related

- [Ecommerce](https://tappd.io/solutions/ecommerce)
- [Integrations](https://tappd.io/product/integrations)
- [Analytics](https://tappd.io/product/analytics)

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