# Email marketing on the same profile as push and in-app

> Send behavior-triggered email flows and campaigns from the same customer profile that drives push and in-app messages.

Canonical URL: https://tappd.io/product/email-marketing
Last updated: 2026-10-20

## Overview

Tappd includes an email marketing platform alongside push notifications, in-app messages, and SMS. Email runs on the same profile and journey builder as the other channels, so you do not sync a list between tools.

### How an email flow runs

1. **A customer acts.** A purchase, cart event, or in-app action arrives from your SDK, your server, Shopify, or Stripe.
2. **The profile updates.** Segments refresh on the same profile that push and in-app messages use.
3. **The email flow starts.** Frequency caps and quiet hours apply across email, push, and in-app, so one customer does not get the same offer on every channel.

If you are comparing Klaviyo, Mailchimp, Brevo, or MailerLite, the difference is that your email, push, and in-app messages share one set of segments and frequency rules.

## What you can do with email in Tappd

- Behavior-triggered email flows such as welcome series, cart recovery, and win-back, built in the visual journey builder.
- A/B testing of email variants inside a journey.
- Dynamic variables that pull profile attributes and event data into the message.
- Shopify and Stripe events as triggers, alongside events from your SDK and server.
- Frequency caps and quiet hours shared across email, push, and in-app, so one customer does not get the same offer on every channel.

## Email allowances by plan

Each plan includes a monthly email allowance, with a flat overage rate after that. Push and in-app messages are not metered per message on paid plans, and SMS is available on the Build plan and above.

| Plan | Price | Emails included per month | Overage |
| --- | --- | --- | --- |
| Seed | $49/mo ($490/yr billed annually) | 2,000 | $1.50 per 1,000 emails |
| Build | $149/mo ($1,299/yr billed annually) | 50,000 | $1.50 per 1,000 emails |

> Figures match the published plans at tappd.io/pricing. Every plan starts with a 14-day free trial.

## Moving from another email platform

Tappd offers free migration assistance. Pick the platform you are leaving to see how it compares and how the move works.

| Platform | Migration | Comparison |
| --- | --- | --- |
| Klaviyo | tappd.io/migrate/klaviyo | tappd.io/compare/klaviyo |
| Mailchimp | Free migration assistance | tappd.io/compare/mailchimp |
| Brevo | Free migration assistance | tappd.io/compare/brevo |
| MailerLite | Free migration assistance | tappd.io/compare/mailerlite |

## FAQ

### Is Tappd an email marketing platform?

Yes. Tappd includes behavior-triggered email flows and campaigns with A/B testing and dynamic variables. It also sends push, in-app messages, and SMS from the same profile.

### How many emails are included?

Seed includes 2,000 emails per month and Build includes 50,000. Additional emails are $1.50 per 1,000 on both plans. See tappd.io/pricing for current figures.

### Can I use Tappd with Shopify?

Yes. Tappd has a Shopify integration, and order and cart events can trigger email flows and other channels.

### Can I keep my current email platform?

Yes. Many teams add Tappd for push and in-app first and move email later. Tappd also offers free migration assistance when you are ready to switch.

## Related

- Journeys
- Push and In-App Messaging
- Integrations

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