# Pushwoosh pricing explained

Pushwoosh is free within 1,000 MAU. Beyond that, Omnichannel costs $13 per 1,000 MAU, so $117/mo at 10,000 MAU. Push only is listed at $7 per 1,000 MAU as a limited offer until Dec 31.

Canonical URL: https://tappd.io/pricing/pushwoosh
Last updated: 2026-11-05
Vendor prices last checked: 2026-11-05

Tappd publishes this guide and competes with Pushwoosh. See [how we compare tools](https://tappd.io/how-we-compare).

## Plans

| Plan | Price | Billed by | Includes |
| --- | --- | --- | --- |
| Free | $0/mo | Within 1,000 MAU | All features, unlimited push and in-app, 20,000 emails a month, 5 AI requests a day |
| Push only | $7 per 1,000 MAU | MAU, limited offer until Dec 31 | Push, in-app, and web push, with the price locked for 24 months |
| Omnichannel | $13 per 1,000 MAU | MAU | Unlimited push, in-app, email, SMS, and WhatsApp, with 20 emails per MAU included |
| Email only | $5 per 1,000 recipients | Monthly unique recipients | Email, with $1.50 per 1,000 extra sends |
| Custom | Custom | Above $3,000/mo estimated cost | Offered once your estimated cost passes $3,000 a month |

## What Pushwoosh costs at your size

| Monthly active users | Pushwoosh per month | Emails a month for Tappd to cost the same |
| --- | --- | --- |
| 5,000 MAU | $52 | 37,667 |
| 10,000 MAU | $117 | 81,000 |
| 25,000 MAU | $312 | 211,000 |
| 50,000 MAU | $637 | 427,667 |

From Pushwoosh's calculator, where the first 1,000 MAU are free. At the Push only offer rate, the same sizes cost $28, $63, $168, and $343 a month. Third-party messaging fees are separate.

## What to watch for

- **The lowest rate is time-limited**: Push only is listed at $7 per 1,000 MAU until Dec 31, with the price locked for 24 months. Check the current terms before you budget around it.
- **Messaging fees are separate**: Third-party fees for channels such as SMS and WhatsApp sit outside the plan price, so those costs depend on your provider's rates.
- **Cost rises with every active user**: It's easy to predict, but a growing app pays more as its active base grows, even if you don't send more messages.

## When Pushwoosh's pricing makes sense

- You're within the free 1,000 MAU.
- You want one published price per MAU that covers many channels.
- You need WhatsApp, Telegram, or LINE in the same platform as push.

## How Tappd's pricing compares

Tappd has no MAU fee, so push and in-app stay at $0/mo as you grow, with email above 3,000 a month at $1.50 per 1,000. Pushwoosh includes 20 emails per MAU on Omnichannel and offers messengers Tappd doesn't, so it can suit email-heavy or messenger-led programs.

## FAQ

### How much does Pushwoosh cost at 10,000 MAU?

$117/mo on Omnichannel in Pushwoosh's calculator. At the Push only offer rate of $7 per 1,000 MAU, it's $63/mo.

### Is Pushwoosh free?

Yes, within 1,000 MAU, with unlimited push and in-app, 20,000 emails a month, and 5 AI requests a day.

### Does Pushwoosh charge for SMS and WhatsApp?

Omnichannel covers those channels on the platform, but third-party messaging fees are separate, so you'll also pay provider rates.

## Sources

- [Pushwoosh pricing and calculator](https://www.pushwoosh.com/pricing/)

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[Tappd vs Pushwoosh](https://tappd.io/compare/pushwoosh) · [Pushwoosh alternatives](https://tappd.io/alternatives/pushwoosh) · [Get started](https://app.tappd.io/register)