# Customer.io pricing explained

Customer.io Essentials starts at $100/mo for 5,000 profiles and 1 million emails. Additional profiles cost $0.009 each, so 25,000 profiles comes to about $280/mo. Premium starts at $1,000/mo, billed yearly.

Canonical URL: https://tappd.io/pricing/customer-io
Last updated: 2026-11-05
Vendor prices last checked: 2026-11-05

Tappd publishes this guide and competes with Customer.io. See [how we compare tools](https://tappd.io/how-we-compare).

## Plans

| Plan | Price | Billed by | Includes |
| --- | --- | --- | --- |
| Essentials | From $100/mo | Profiles, billed monthly | 5,000 profiles, 1 million emails, unlimited push and in-app, 2 object types, then $0.009 per profile and $0.12 per 1,000 emails |
| Premium | From $1,000/mo | Custom volumes, billed yearly | 10 object types, premium support, and 90-day onboarding support |
| Enterprise | Custom | Talk to sales | Best volume pricing, dedicated infrastructure and support |

## What Customer.io costs at your size

| Profiles | Customer.io per month | Emails a month for Tappd to cost the same |
| --- | --- | --- |
| 5,000 profiles | $100 | 69,667 |
| 10,000 profiles | $145 | 99,667 |
| 25,000 profiles | $280 | 189,667 |
| 50,000 profiles | $505 | 339,667 |

Calculated as $100 + ($0.009 × profiles above 5,000), with up to 1 million emails a month included. SMS volume is custom on every plan.

## What to watch for

- **Profiles aren't the same as active users**: Customer.io bills on your maximum number of identified people and objects, so inactive contacts and objects can both count toward your total.
- **A large step between plans**: Essentials starts at $100/mo and Premium at $1,000/mo billed yearly, so check which plan includes the object types, support, and compliance you need.
- **SMS is priced separately**: Monthly SMS volume is custom on every plan, so a quote may be needed if SMS is a big part of your program.

## When Customer.io's pricing makes sense

- You send a lot of email, since Essentials includes 1 million sends a month.
- You raised under $10M and qualify for its free startup year.
- Your program depends on objects and data pipelines, not just people.

## How Tappd's pricing compares

Tappd has no profile fee, and push and in-app are included at $0/mo, so it costs less for mobile-led programs with modest email. Heavy email senders should check the math: 1 million emails a month on Tappd costs about $1,496, while Customer.io includes that volume in Essentials.

## FAQ

### How much does Customer.io cost?

Essentials starts at $100/mo for 5,000 profiles and 1 million emails, then $0.009 per additional profile. Premium starts at $1,000/mo billed yearly, and Enterprise is custom.

### Does Customer.io have a free plan?

No free plan is listed. It offers a trial, plus a free year through its Startup Program for early-stage companies that raised under $10M.

### What counts as a profile in Customer.io?

Customer.io charges on your account's maximum number of uniquely identified people and objects, so both count toward your profile total.

## Sources

- [Customer.io pricing](https://customer.io/pricing)

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