# CleverTap pricing explained

CleverTap Core starts at $85/mo for up to 5,000 MAU and reaches $1,300/mo at 100,000 MAU, excluding taxes and add-ons. Pro and Ultimate prices aren't published, so you'll need a demo.

Canonical URL: https://tappd.io/pricing/clevertap
Last updated: 2026-11-05
Vendor prices last checked: 2026-11-05

Tappd publishes this guide and competes with CleverTap. See [how we compare tools](https://tappd.io/how-we-compare).

## Plans

| Plan | Price | Billed by | Includes |
| --- | --- | --- | --- |
| Core | From $85/mo | MAU or data points, after a 30-day trial | Omnichannel engagement, behavioral segmentation, experimentation and analytics, starter AI tokens |
| Pro | Not published | Get a demo | Adds optimized orchestration, automated segmentation, and richer insights |
| Ultimate | Not published | Get a demo | Aimed at enterprise teams |

## What CleverTap costs at your size

| Monthly active users | CleverTap per month | Emails a month for Tappd to cost the same |
| --- | --- | --- |
| Up to 5,000 MAU | $85 | 59,667 |
| Up to 20,000 MAU | $275 | 186,333 |
| Up to 40,000 MAU | $550 | 369,667 |
| Up to 60,000 MAU | $825 | 553,000 |
| Up to 80,000 MAU | $1,100 | 736,333 |
| Up to 100,000 MAU | $1,300 | 869,667 |

Prices from CleverTap's plan selector, excluding taxes and add-ons. Above 100,000 MAU, CleverTap asks you to contact it.

## What to watch for

- **Add-ons sit outside the list price**: The Core price excludes add-ons, and CleverTap lists Email Direct and WhatsApp as add-ons. Price the channels you plan to use before you compare.
- **Tiers are bands, not per-user pricing**: You pay for the tier that covers your MAU, so 6,000 MAU costs the same as 20,000: $275/mo.
- **Two possible billing metrics**: CleverTap bases pricing on MAU or data points, depending on your commercial model, so confirm which one applies.
- **Pro and Ultimate need a demo**: If you expect to outgrow Core, ask for those prices early, because they aren't on the pricing page.

## When CleverTap's pricing makes sense

- You want product analytics and engagement in one tool.
- Core fits your MAU and channel mix once add-ons are counted.
- You need WhatsApp in the same platform as push and in-app.

## How Tappd's pricing compares

Tappd has no MAU tiers: push, in-app, and email are on the $0/mo plan, with email metered above 3,000 a month at $1.50 per 1,000. CleverTap goes further on analytics, including RFM, and offers WhatsApp, which Tappd doesn't.

## FAQ

### How much does CleverTap cost?

Core is listed from $85/mo for up to 5,000 MAU to $1,300/mo for up to 100,000 MAU, excluding taxes and add-ons. Pro and Ultimate prices aren't published.

### Does CleverTap have a free plan?

We didn't find a permanent free plan on its pricing page. Core is available as a 30-day free trial.

### Is email included in CleverTap Core?

CleverTap lists Email Direct as an add-on on its pricing page, so check what your plan includes and what sending costs.

## Sources

- [CleverTap pricing](https://clevertap.com/pricing/)

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