# Braze pricing explained

Braze doesn't publish prices, so you'll need a quote. Its cost depends on your MAU and on pooled Action Credits across channels, and Vendr's purchase data puts the median buyer at about $88,500 a year.

Canonical URL: https://tappd.io/pricing/braze
Last updated: 2026-11-05
Vendor prices last checked: 2026-11-05

Tappd publishes this guide and competes with Braze. See [how we compare tools](https://tappd.io/how-we-compare).

## Plans

| Plan | Price | Billed by | Includes |
| --- | --- | --- | --- |
| Braze Go | Not published | MAU and Action Credits | Core features, for early-stage growth teams |
| Braze Select | Not published | MAU and Action Credits | Adds orchestration capabilities, security features, and user provisioning |
| Braze Pro | Not published | MAU and Action Credits | Adds predictive AI, AI recommendations, and Message Prioritization |
| Braze Enterprise | Not published | MAU and Action Credits | Adds enterprise-grade orchestration, infrastructure, and governance |

## What Braze costs at your size

Braze doesn't publish prices or credit rates by plan, so we can't calculate a cost at a given MAU.

Third-party data: Vendr, a software buying marketplace, reports a median of $88,507 a year across 256 Braze purchases, ranging from $20,214 to $476,478. It says list pricing for its Core tier often starts around $30,000 to $60,000 a year for smaller MAU volumes. This is third-party data from Vendr's buyers, not Braze's pricing, and it uses a different tier name from Braze's current editions.

## What to watch for

- **Two things drive your cost**: Pricing scales with MAU, and messages draw on pooled Action Credits. Braze's example has an SMS costing 1 credit and a WhatsApp message costing 5, so ask for credit rates by channel.
- **No free plan**: Braze states that it doesn't offer a free plan. It advertises a free 14-day trial and startup programs, so ask what they include and whether they suit your team.
- **Ask about the contract term**: Braze's pricing page mentions a contract without stating its length. Confirm the term, renewal terms, and what happens if you exceed your MAU or credits.

## When Braze's pricing makes sense

- You run engagement at large scale and need depth across many channels.
- You need WhatsApp, KakaoTalk, or LINE alongside push and email.
- You have a team to operate it and budget for an annual platform cost.

## How Tappd's pricing compares

Tappd publishes its price: $0/mo with push and in-app included, then $1.50 per 1,000 emails after 3,000 a month. It isn't a Braze replacement at enterprise scale, and it doesn't offer WhatsApp. It suits smaller teams that need journeys now and don't need Braze's scale.

## FAQ

### How much does Braze cost?

Braze doesn't publish prices. Vendr reports a median of $88,507 a year across 256 purchases, but that's third-party data and your quote will depend on MAU, credits, and edition.

### Does Braze have a free plan?

No. Braze states that it doesn't offer a free plan. It does advertise a free 14-day trial and startup programs.

### What are Braze Action Credits?

They're a pooled allowance that messages draw from across channels. Braze's example has an SMS costing 1 credit and a WhatsApp message costing 5.

## Sources

- [Braze pricing](https://www.braze.com/pricing)
- [Vendr: Braze pricing (third-party)](https://www.vendr.com/marketplace/braze)

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