# Klaviyo alternative: move to Tappd without starting over

> Tappd imports your profiles, historical events, and suppression lists from Klaviyo, with free migration assistance from the team.

Canonical URL: https://tappd.io/migrate/klaviyo
Last updated: 2026-10-20

## Overview

Tappd is a customer engagement platform with email marketing, push notifications, and in-app messages on one profile. Teams look at it as a Klaviyo alternative when they want push and in-app messaging next to email, or want pricing that is published as flat monthly plans.

You can also run both: keep Klaviyo for email and SMS and add Tappd for push and in-app. See tappd.io/compare/klaviyo.

## How the migration works

1. List your live Klaviyo flows, campaigns, and segments so you know what to rebuild.
2. Tappd imports your profiles from Klaviyo through the Klaviyo API. The import is assisted by Tappd support at no charge.
3. Historical events are imported so segments and flow triggers have history from day one.
4. Suppression and unsubscribe lists are imported before your first send, so people who opted out stay opted out.
5. Connect Shopify and your SDK or server events, then rebuild your flows in the visual journey builder, including A/B tests and dynamic variables.
6. Send to a small segment first, compare results with Klaviyo, then move the remaining flows.

## Klaviyo and Tappd at a glance

| Capability | Tappd | Klaviyo |
| --- | --- | --- |
| Behavior-triggered email flows | Yes | Yes |
| A/B testing and dynamic variables in email | Yes | Yes |
| Push notifications | Yes | Check Klaviyo docs |
| In-app messages | Yes | Check Klaviyo docs |
| Shopify integration | Yes | Yes |
| SMS | Build plan and above | Yes |
| Predictive analytics (CLV, churn risk) | Not today | Yes |
| Published pricing | Seed $49/mo, Build $149/mo | See klaviyo.com/pricing |

## When to stay on Klaviyo

Moving is not always the right call. Here is how to decide.

### Stay on Klaviyo if

- Email and SMS on Shopify are your main revenue channels.
- You rely on Klaviyo's predictive analytics, such as customer lifetime value and churn risk. Tappd does not offer these today.
- You do not need push notifications or in-app messages.

### Move to Tappd if

- You want push and in-app messages on the same profile as your email.
- You want email, push, and in-app to share segments and frequency rules.
- You prefer flat monthly plans with published prices.
- You want the Tappd team to help import your profiles, events, and suppression lists.

> You can also run both: keep Klaviyo for email and SMS, and add Tappd for push and in-app.

## Cost

Tappd plans are flat monthly prices with an email allowance. Klaviyo pricing depends on your contact count and changes over time, so check its current price list before comparing.

| Plan | Price | Emails included per month | Overage |
| --- | --- | --- | --- |
| Seed | $49/mo ($490/yr billed annually) | 2,000 | $1.50 per 1,000 emails |
| Build | $149/mo ($1,299/yr billed annually) | 50,000 | $1.50 per 1,000 emails |

### How to compare

1. Get your current Klaviyo price at klaviyo.com/pricing, using your active profile count.
2. Compare your monthly email volume with the emails included in each Tappd plan.
3. Add what you pay separately for push, in-app, or data tools.
4. Use the cost calculator to put the full stack side by side with Tappd.

> Full plan limits are at tappd.io/pricing. The cost calculator is at tappd.io/compare/email-stack.

## FAQ

### Can I import my Klaviyo profiles into Tappd?

Yes. Profiles are imported from Klaviyo through the Klaviyo API, assisted by Tappd support.

### Are historical events imported?

Yes. Historical events can be imported so your segments and triggers have history.

### What happens to unsubscribes and suppressions?

Suppression and unsubscribe lists can be imported. Import them before your first send.

### Is the import self-serve?

The import is assisted by Tappd support rather than a self-serve connector. Migration assistance is free.

### Does Tappd replace Klaviyo SMS?

SMS is available in Tappd on the Build plan and above. Check that it covers the countries you send to before moving SMS flows.

## Related

- Email Marketing
- Integrations
- Journeys

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