# Tappd

> Engage every user at the moment that matters

Customer Engagement Platform - activate signups, recover carts, and win back dormant users with behavior-triggered push and in-app messaging.

Tappd is a Customer Engagement Platform for behavior-triggered push and in-app messaging. Core platform is generally available; AI features (Agent Studio, drafts) are closed beta / invite-only.

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Full dump: https://tappd.io/llms-full.txt

## Product

- [Push & in-app messaging that shows up at the right moment](https://tappd.io/product/push-in-app): Native push for urgency. In-app for context. One editor, one SDK, every platform — wired to the same profiles and journeys as the rest of Tappd.
- [Profiles & segments that update as users act](https://tappd.io/product/profiles-segments): Unify client and server events into live profiles. Build dynamic segments that enter and exit journeys automatically — no CSV exports, no overnight sync lag.
- [Journey builder for behavior-triggered campaigns](https://tappd.io/product/journeys): Design multi-step flows with triggers, waits, branches, and channel steps — visual and no-code for growth, with approvals when brand needs a checkpoint.
- [Engagement analytics tied to outcomes](https://tappd.io/product/analytics): Track delivery, opens, and conversion beside the journeys that produced them. Fix the step that stalls retention — not a vanity open rate in isolation.
- [Integrations for the stack you already run](https://tappd.io/product/integrations): Stripe, Shopify, WooCommerce, RevenueCat, Segment — plus a Track API when you need a custom event. Profiles stay honest because billing and product both feed them.
- [Agent Studio for AI-assisted engagement](https://tappd.io/product/agent-studio): Describe the outcome in plain English. Get draft segments, journey steps, and message copy — always staged for your approval. Invite-only while we harden quality and safety.

## Solutions

- [Onboarding that gets users to the first win](https://tappd.io/solutions/onboarding): Most apps lose people before the aha moment. Tappd runs timed push and in-app nudges from real signup behavior — so more users complete the action that predicts retention.
- [Cart recovery while intent is still high](https://tappd.io/solutions/cart-recovery): Abandoned checkout is a timing problem. Tappd triggers from the abandon event, reminds with push, and stages an in-app offer if they return — connected to Shopify, WooCommerce, and order events.
- [Win-back before churn becomes permanent](https://tappd.io/solutions/win-back): Dormant users don’t need another blast — they need a timely, personal reason to return. Trigger on inactivity, prioritize who mattered, and stop when they come back.
- [Lifecycle messaging that compounds](https://tappd.io/solutions/lifecycle): Activation is only the start. Use behavior — usage caps, invites, feature discovery — to upsell, reinforce habits, and keep power users engaged without spamming everyone.
- [SaaS & product-led growth on mobile and web](https://tappd.io/solutions/saas): Trials, activation, feature adoption, and churn defense — orchestrated from product events, not only marketing calendars. Built for teams who ship PLG motions across apps.
- [Ecommerce engagement for apps & storefronts](https://tappd.io/solutions/ecommerce): Recover carts, announce drops, replenish, and win back lapsed shoppers — with Shopify/Woo events feeding the same profiles that power push and in-app.

## Company & resources

- [Home](https://tappd.io/): Customer Engagement Platform - activate signups, recover carts, and win back dormant users with behavior-triggered push and in-app messaging.
- [Blog](https://tappd.io/blog): Guides on push, in-app, and engagement
- [Pricing](https://tappd.io/#pricing): Plans and limits
- [Contact](https://tappd.io/contact)
- [Sales](https://tappd.io/sales)
- [Support](https://tappd.io/support)
- [Docs](https://docs.tappd.io)

## Legal

- [Privacy Policy](https://tappd.io/privacy): How Tappd collects, uses, and protects information when you use our platform. Tappd acts as a data processor on behalf of customer workspaces (controllers) for end-user data.
- [Terms of Service](https://tappd.io/terms): Terms governing use of the Tappd platform and related services.
- [Acceptable Use Policy](https://tappd.io/acceptable-use): Rules for acceptable use of Tappd messaging and platform features.
- [Software Lifecycle Policy](https://tappd.io/software-lifecycle): How Tappd versions, supports, and retires platform software.

## Recent blog posts

- [Real-Time Segmentation: Catch Users Before They Go Dormant](https://tappd.io/blog/real-time-segmentation-retention): Batch segments update too slowly for retention messaging. How dynamic behavioral segments, journey exit criteria, and suppression rules keep you from messaging too late — or too often.
- [You Don't Need a $60K Engagement Stack to Fix Retention](https://tappd.io/blog/lightweight-engagement-platform-for-startups): Enterprise engagement platforms are powerful — and overkill for most early-stage apps. What small product teams actually need to ship lifecycle messaging without a dedicated martech ops team.
- [Cart Abandonment Recovery: Why Your Reminder Isn't Bringing Users Back](https://tappd.io/blog/cart-abandonment-recovery-messaging): Cart recovery fails at three points — wrong trigger, wrong timing, and wrong landing. A practical checklist for behavior-triggered recovery that actually converts.
- [Why More Signups Won't Fix Your Retention Problem](https://tappd.io/blog/why-more-signups-wont-fix-retention): When churn spikes, founders often pour money into acquisition — but early-stage retention problems are usually comprehension and activation failures, not traffic problems.
- [A Developer's Guide to Engaging Users with Push & In-App Messages](https://tappd.io/blog/push-and-in-app-messaging-engagement-guide): How to use push notifications and in-app messages to drive retention — when to use each channel, how to earn opt-in, and how to measure what actually works.
- [Push Notifications That Engage Instead of Annoy](https://tappd.io/blog/push-notification-best-practices): Practical push notification best practices for developers — opt-in strategy, timing, frequency caps, copy that converts, and deep links that actually work.
- [Onboarding Messaging That Turns Signups into Active Users](https://tappd.io/blog/user-onboarding-messaging): How to use in-app messages and push to guide new users through activation — first-session moments, milestone nudges, and the messaging patterns that improve day-7 retention.
- [Win-Back Strategies for Churned and Dormant Users](https://tappd.io/blog/re-engagement-winback-campaigns): How to re-engage users who stopped coming back — defining dormancy, sequencing win-back messages, writing copy that works, and knowing when to stop.
- [Push vs In-App vs Email: Choosing the Right Channel](https://tappd.io/blog/push-vs-in-app-vs-email): A developer's guide to picking between push, in-app, and email for user engagement — strengths, tradeoffs, and when to combine channels in a single flow.