# Tappd vs OneSignal | Behavior vs broadcast

Both tools send push. Tappd fires from real product behavior, unifies live profiles, and runs multi-step journeys toward activation, recovery, and retention. OneSignal excels at high-volume broadcast.

Canonical URL: https://tappd.io/compare/onesignal

## Verdict

Choose Tappd for behavior-triggered journeys and live profiles. Choose OneSignal for simple push under 1,000 MAU or broadcast-first workflows.

## Choose Tappd if

- You need journeys that start on product events like cart abandon, signup, or activation
- Growth teams should own campaigns without waiting on engineering
- You want live segments, holdout testing, and per-journey revenue attribution
- Flat pricing beats per-MAU tax as you scale past a few thousand users

## FAQ

### Can I migrate from OneSignal to Tappd?

Yes. Tappd can import your OneSignal customer data automatically, profiles, tags, and push subscription state, and accepts the same user identifiers you're likely already sending. Most teams run both SDKs in parallel for a release cycle, validate parity, then remove OneSignal. See the Migrate from OneSignal page for a savings calculator and cutover playbook, or contact sales to start an automated migration.

### Does Tappd support email and SMS like OneSignal does?

Yes for email on Seed and Build (metered) with A/B testing, dynamic variables, and experimentation, and SMS on Build. Push and in-app are included. If multi-channel depth is a hard requirement, compare plans side by side - and we'll tell you honestly if we're not the right fit yet.

### OneSignal used to be free. Why would I pay for Tappd?

OneSignal Free still covers mobile push and in-app under 1,000 MAU. Above that, Growth is $19/mo plus $0.012 per MAU (billed even for opted-out openers). Tappd Seed is $49/mo flat with behavior-triggered journeys, real-time profiles, dynamic segments, and per-journey analytics - no per-MAU tax. Use the Migrate from OneSignal calculator to compare costs at your MAU.

### How does Tappd's journey builder compare to OneSignal's?

OneSignal's automation features live behind paid plans and focus primarily on time-delay sequences and segment-based sends. Tappd's journey builder supports event triggers, time and event-based waits, branching logic, webhook steps, and human approval gates - all available on the entry plan. Growth teams can own campaigns without engineering involvement.

### What integrations does Tappd support?

Tappd integrates natively with Stripe, Shopify, WooCommerce, RevenueCat, and Segment, plus a generic server-side Track API. If your commerce or subscription events already fire to one of those, profiles populate automatically. OneSignal requires Zapier or custom webhooks for most of these.

### Is Tappd's SDK really smaller than OneSignal's?

Tappd ships a single SDK for all platforms targeting under 200KB. OneSignal's footprint varies per platform and requires separate SDK integrations for iOS, Android, React Native, and web. One integration to maintain means less drift and faster upgrades.

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