# Tappd vs Klaviyo | Mobile engagement where email ends

Klaviyo is the go-to email and SMS platform for ecommerce. Tappd covers what Klaviyo does not - real-time push, native in-app, and mobile-first journeys - plus email with A/B testing, dynamic variables, and experimentation for the same shopper behavior.

Canonical URL: https://tappd.io/compare/klaviyo

## Verdict

Use Klaviyo when Shopify-native email and SMS depth is the priority. Use Tappd for push, in-app, and behavior-triggered email on the same shopper events.

## FAQ

### Can I use Tappd and Klaviyo together?

Yes - this is a common setup. Klaviyo handles Shopify-native email and SMS depth; Tappd handles push, in-app, and behavior-triggered email with A/B testing, dynamic variables, and experimentation. Both tools share a similar event model (identify + track events), and Tappd integrates with Segment if you want a single event source for both.

### Does Klaviyo support in-app messages?

No. Klaviyo has no in-app messaging product. If your engagement strategy requires reaching users while they're actively inside your app, Tappd is the tool for that.

### Is Klaviyo's push notification support mature?

Klaviyo added mobile push in 2022 and it's still maturing. As of 2026, it supports iOS and Android via its mobile SDK, but React Native and Flutter support is absent, there's no web push, and push steps aren't deeply integrated into the flow builder. For push-first apps, Tappd is purpose-built for what Klaviyo is still building toward.

### I'm a Shopify brand - should I use Tappd or Klaviyo?

Both can work. Keep Klaviyo when you need deepest Shopify email/SMS tooling. Use Tappd for push, in-app, and email with A/B testing, dynamic variables, and experimentation on the same cart and order events. Tappd's Shopify integration feeds order and cart events into profiles natively.

### What platforms does Tappd's push SDK support that Klaviyo doesn't?

Tappd officially supports iOS, Android, React Native, Flutter, and web push. Klaviyo's mobile SDK covers iOS and Android in GA; React Native, Flutter, and web push are not currently supported.

---

[Compare all](https://tappd.io/compare) · [Start free](https://app.tappd.io/register)