# Tappd vs CleverTap | Mobile CEP without opaque pricing

CleverTap is a mobile-first engagement platform with strong push, in-app, and analytics. Tappd delivers the same activation-to-retention outcomes with transparent pricing and a lighter SDK growth teams can operate.

Canonical URL: https://tappd.io/compare/clevertap

## Verdict

Tappd is CleverTap-class outcomes without the enterprise complexity and opaque pricing.

## FAQ

### How does Tappd compare to CleverTap on mobile push?

Both platforms deliver real-time, behavior-triggered push with deep link support across iOS and Android. The difference is the operational layer: Tappd's journey builder is accessible to growth teams without engineering; CleverTap's full capability typically requires dedicated technical operators. Tappd also ships a single SDK; CleverTap requires per-platform integrations.

### Does CleverTap have published pricing?

No. CleverTap requires a sales call to receive pricing information, and paid plans require an annual contract. Tappd publishes its prices on the website - $49/month for Seed, $149/month for Build - with monthly billing available.

### Can I migrate from CleverTap to Tappd?

Yes. Tappd's SDK event model (identify + track) is similar enough to CleverTap's that a parallel-run migration is straightforward. Most teams run both SDKs for a release cycle to validate profile and segment parity, then remove CleverTap. Contact sales for a migration guide.

### Does Tappd have funnel and cohort analytics like CleverTap?

Not today. Tappd's analytics focus on journey-level engagement outcomes - delivery, open, click, and conversion rates per campaign. CleverTap's analytics suite includes product funnel analysis and retention cohorts that go deeper. If those analytics are a core requirement, that's worth weighing.

### Who is Tappd vs CleverTap best suited for?

CleverTap is best for large consumer apps in APAC and emerging markets that need deep analytics, multi-channel coverage, and have the technical and budget resources to operate an enterprise platform. Tappd is best for product and growth teams building mobile apps who need behavior-triggered push, in-app, and email journeys live in days, with published pricing and no contract.

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