# Tappd vs Brevo | Pay-per-send email vs unified engagement

Brevo bills email by sends and stores contacts for free. Tappd bills a flat Seed plan for the CDP, email, push, in-app, and web banners, then meters email only after 2,000 sends.

Canonical URL: https://tappd.io/compare/brevo

## Verdict

Choose Brevo when you want unlimited contacts and predictable send-based email. Choose Tappd when mobile push, in-app, and live profiles should not be a second and third vendor.

## FAQ

### Is Tappd cheaper than Brevo?

At 10,000 contacts, 40,000 emails a month, and 10,000 MAU, Brevo Standard plus OneSignal Growth plus Segment Connections is about $348/mo. Tappd Seed is about $106/mo, including email overage above 2,000 sends. Free tiers can still be cheaper at a few hundred contacts. Public list prices as of 2026. Brevo's own line follows emails sent, not contacts. Model your volume at /compare/email-stack?esp=brevo.

### Why does the calculator have a contact slider for Brevo?

Brevo Standard does not charge for stored contacts. The contact slider prices Mailchimp and MailerLite, and the presets set a starting send volume at four emails per contact. Brevo's price follows the send slider.

### Does Brevo include push and in-app?

Mobile and web push, plus pop-ups, are on the Professional plan, which starts well above Standard. In-app messages inside an app are not a Brevo channel. Tappd includes push, in-app, and web banners on Seed.

### Does Brevo replace a CDP?

No. Brevo is a contact database with segmentation and automations. Identity resolution across app, web, and server events, then activation on push and in-app, still needs a CDP or a platform that includes one.

### Can I use Brevo for transactional mail and Tappd for journeys?

Yes. Keep Brevo SMTP for receipts if that is already live, and use Tappd for behavior-triggered email, push, in-app, and banners from one profile.

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