# Pushwoosh alternatives Pushwoosh publishes a clear per-MAU price and covers a lot of channels. If per-MAU billing doesn't suit your growth, or you need something simpler or larger, compare these options. Canonical URL: https://tappd.io/alternatives/pushwoosh Last updated: 2026-11-05 Vendor facts last checked: 2026-11-05 Tappd publishes this page and is one of the options listed. See [how we compare tools](https://tappd.io/how-we-compare). ## Why compare Pushwoosh alternatives - **Cost grows with your active base**: Above 1,000 MAU, Omnichannel is $13 per 1,000 MAU. That's easy to predict, but a successful app pays more each time its active base grows. - **A limited-time rate**: Push only is listed at $7 per 1,000 MAU as an offer until Dec 31, with the price locked for 24 months. Check the current terms before you budget around it. - **Separate messaging fees**: Third-party messaging fees sit outside the plan price, so SMS and WhatsApp costs depend on your provider's rates. ## Pushwoosh alternatives ### Tappd Best for: growing apps that don't want cost tied to MAU Push and in-app are included with no MAU fee, alongside email and event-triggered journeys. Cost follows email volume, so it doesn't climb as your active base grows. The tradeoff: Tappd was founded in 2026, so it has a younger ecosystem and fewer third-party tutorials than established tools. WhatsApp and other messengers aren't available. If you need WhatsApp or messengers today, Pushwoosh is ahead. - Pricing: $0/mo with 3,000 emails a month included, then $1.50 per 1,000. Push and in-app are included with no per-MAU fee. SMS is an optional add-on at $15 per 1,000. - Channels: mobilePush, webPush, inApp, email, sms - Flows: Journeys, with event triggers, waits, branches, and exit criteria. ### OneSignal Best for: teams that want a widely used push platform OneSignal has a similar MAU threshold, with self-service plans and Journeys. The tradeoff: It also bills per MAU on Growth, including devices that haven't opted in, and web push is charged separately. - Pricing: Free covers mobile push and in-app under 1,000 MAU, and 10,000 emails a month. Growth starts at $19/mo plus $0.012 per MAU, $0.004 per web push subscriber, and $1.50 per 1,000 emails after 20,000. - Channels: mobilePush, webPush, inApp, email, sms - Flows: Journeys, triggered by behavior, delays, or attributes. Free includes 3 active Journeys; custom events start on Growth. ### Firebase Cloud Messaging Best for: developers who only need delivery FCM has no cost and sends to Android, iOS, and web. The tradeoff: You build segmentation, scheduling, and flows yourself, and other channels need other tools. - Pricing: Listed as a no-cost Firebase product. - Channels: mobilePush, webPush - Flows: Not described in the FCM docs. It's a delivery service, so you build targeting and flow logic yourself. ### CleverTap Best for: consumer apps that want analytics with engagement CleverTap adds analytics and behavior-based Journeys, with a public Core price. The tradeoff: Core is $85/mo for up to 5,000 MAU, so it costs more at low volumes, and higher tiers aren't priced publicly. - Pricing: Core is $85/mo at up to 5,000 MAU, after a 30-day trial, excluding taxes and add-ons. Pro and Ultimate prices aren't published. Email and WhatsApp are listed as add-ons. - Channels: mobilePush, webPush, inApp, email, sms, whatsapp - Flows: Journeys, visual flows based on behavior, location, and lifecycle stage. ### Airship Best for: mobile-first brands, including those using mobile wallet Airship suits larger mobile-first brands, with Journeys across messaging, app, and web. The tradeoff: Prices aren't published, so you can't compare it against Pushwoosh's rate card upfront. - Pricing: Prices aren't published. Airship offers a self-service Essentials plan and a quoted full platform. - Channels: mobilePush, webPush, inApp, email, sms - Flows: Journeys, which connect messaging, app, and web experiences into unified flows. ## Which one fits your team - You want no MAU fee on push and in-app: Tappd - You want a similar platform with a bigger ecosystem: OneSignal - You only need delivery: Firebase Cloud Messaging - You want analytics in the same tool: CleverTap ## When to stay with Pushwoosh - You need WhatsApp, Telegram, or LINE in the same platform as push. - You're within its free 1,000 MAU, or the locked Push only rate works for your growth plan. - You value a single, published price per MAU over usage-based email. ## Before you switch 1. Work out your cost at today's MAU and at your 12-month target. 2. Export device tokens and user attributes, and check what each new SDK can import. 3. Run both SDKs for one release cycle, so older app versions keep receiving push. 4. Rebuild your highest-value journey first and compare results. ## FAQ ### How much does Pushwoosh cost? It's free within 1,000 MAU. Omnichannel is $13 per 1,000 MAU, Email only is $5 per 1,000 monthly unique recipients, and Push only is listed at $7 per 1,000 MAU as a limited offer until Dec 31. Pushwoosh offers a custom plan once estimated cost exceeds $3,000/mo. ### Is there a free alternative to Pushwoosh? Firebase Cloud Messaging has no cost but only handles delivery. Tappd has a $0/mo plan with push, in-app, and journeys, and email metered after 3,000 a month. ### Which Pushwoosh alternative supports WhatsApp? Among the options here, CleverTap lists WhatsApp as an add-on. Tappd doesn't offer WhatsApp today, so Pushwoosh may be the better fit if you need it. ## Sources - [Pushwoosh pricing](https://www.pushwoosh.com/pricing/) - [Pushwoosh product overview](https://www.pushwoosh.com/) - [OneSignal pricing](https://onesignal.com/pricing) - [OneSignal billing FAQ](https://documentation.onesignal.com/docs/en/billing-faq) - [OneSignal free plan changes](https://onesignal.com/blog/whats-changing-on-onesignals-free-plan/) - [OneSignal Journeys docs](https://documentation.onesignal.com/docs/en/journeys-overview) - [Firebase pricing](https://firebase.google.com/pricing) - [Firebase Cloud Messaging docs](https://firebase.google.com/docs/cloud-messaging) - [CleverTap pricing](https://clevertap.com/pricing/) - [CleverTap Journeys](https://clevertap.com/journeys/) - [Airship pricing](https://www.airship.com/pricing/) - [Airship FAQs](https://www.airship.com/explainer/airship-faqs/) --- [All alternatives](https://tappd.io/alternatives) ยท [Get started](https://app.tappd.io/register)