# Klaviyo alternatives Klaviyo prices by active profile and focuses on B2C brands. If your list is growing faster than revenue, or your product is an app, compare these options before you renew. Canonical URL: https://tappd.io/alternatives/klaviyo Last updated: 2026-11-05 Vendor facts last checked: 2026-11-05 Tappd publishes this page and is one of the options listed. See [how we compare tools](https://tappd.io/how-we-compare). ## Why compare Klaviyo alternatives - **Cost follows active profiles**: Plans are tiered by active profiles, with email starting at $20/mo for 251 to 500. As your list grows, you may move up tiers even if you don't send more. - **A small free plan**: Free covers 250 active profiles and 500 emails a month, with email support for the first 60 days, so most growing brands will move to paid quickly. - **No web push**: Klaviyo offers mobile push, in-app, email, SMS, and WhatsApp, but doesn't offer web push. That matters if your audience is mostly on the web. ## Klaviyo alternatives ### Tappd Best for: apps and online stores that want email and push on one profile, with no profile fee Email, push, in-app, and SMS run from one live profile, with cost based on what you send rather than how many profiles you hold. It connects to Shopify, WooCommerce, and Stripe. The tradeoff: Tappd was founded in 2026, so it has a younger ecosystem and fewer third-party tutorials than established tools. WhatsApp and other messengers aren't available. Klaviyo goes further on native Shopify workflows and predictive ecommerce analytics. - Pricing: $0/mo with 3,000 emails a month included, then $1.50 per 1,000. Push and in-app are included with no per-MAU fee. SMS is an optional add-on at $15 per 1,000. - Channels: mobilePush, webPush, inApp, email, sms - Flows: Journeys, with event triggers, waits, branches, and exit criteria. ### Omnisend Best for: ecommerce brands that want a similar tool at a lower entry price Omnisend is built for ecommerce, with email, SMS, web push, and an automation builder. The tradeoff: It also bills by contact, and its pricing page doesn't list mobile push or in-app. - Pricing: Free covers 250 contacts and 500 emails a month. Standard is $48 per 3 months for 500 contacts and 6,000 emails, which is $16/mo, and a current offer shows $11.20/mo for the first 3 months. - Channels: webPush, email, sms - Flows: Automations, built in a workflow builder. ### Brevo Best for: small businesses that send to large lists infrequently Brevo's plans are tiered by emails sent, and its free plan allows up to 300 emails a day. The tradeoff: Automation starts on Standard, and mobile push and marketing WhatsApp are on Professional, from $499/mo. - Pricing: Free allows up to 300 emails a day. Starter is from $9/mo and Standard from $18/mo, which adds marketing automation. Web push is on Starter and Standard within subscriber limits. Mobile push and marketing WhatsApp are on Professional, from $499/mo. SMS credits are separate. - Channels: mobilePush, webPush, email, sms, whatsapp - Flows: Marketing automation workflows, from the Standard plan. ### Mailchimp Best for: small businesses that mainly send newsletters Mailchimp is a familiar email tool with a free tier and low-priced paid plans. The tradeoff: Essentials allows only 4 flow steps, and its pricing page doesn't list push or in-app. - Pricing: Free covers 250 contacts and 500 sends a month. Essentials starts at $13/mo and Standard at $20/mo, both for 500 contacts. SMS is a paid add-on in select countries. - Channels: email, sms - Flows: Marketing Automation Flows on paid plans. Essentials allows up to 4 flow steps, and Free has none. ### Customer.io Best for: SaaS and product teams with event-driven lifecycle programs Customer.io suits teams that trigger messages from product events more than from store activity. The tradeoff: It starts at $100/mo for 5,000 profiles and bills by profile, so it won't remove profile-based cost. - Pricing: Essentials starts at $100/mo for 5,000 profiles and 1 million emails, then $0.009 per additional profile. Premium starts at $1,000/mo, billed yearly. Companies that raised under $10M can apply for a free year. - Channels: mobilePush, webPush, inApp, email, sms, whatsapp - Flows: Journeys, a visual workflow builder with real-time event triggers. ## Which one fits your team - You have an app and want push and email together: Tappd - You're an ecommerce brand and want a similar tool: Omnisend - You have a big list but send infrequently: Brevo - You run a SaaS lifecycle program: Customer.io ## When to stay with Klaviyo - You're a B2C brand that uses Klaviyo's CRM, service, and analytics together. - Your flows and segments are performing, and revenue justifies the active-profile cost. - You need WhatsApp in the same tool as email and SMS. ## Before you switch 1. Compare your active profile count with how many people you really email. 2. Export profiles, events, and suppression lists, so unsubscribes carry over. 3. Warm up your sending domain gradually before moving large campaigns. 4. Rebuild welcome, cart, and win-back flows first, since those usually matter most. ## FAQ ### Is Klaviyo free? Klaviyo has a free plan for up to 250 active profiles and 500 emails a month, with email support for the first 60 days. Paid email plans start at $20/mo for 251 to 500 active profiles. ### What's the cheapest alternative to Klaviyo? It depends on your list and send volume. Brevo tiers by emails sent, which can suit large lists that send infrequently. Tappd charges $1.50 per 1,000 emails after 3,000 a month, with no fee per profile. ### Does Klaviyo support push notifications? Yes for mobile push, which Klaviyo includes on every plan. It doesn't offer web push. ## Sources - [Klaviyo pricing](https://www.klaviyo.com/pricing) - [Omnisend pricing](https://www.omnisend.com/pricing/) - [Brevo pricing](https://www.brevo.com/pricing/) - [Mailchimp pricing](https://mailchimp.com/pricing/marketing/) - [Customer.io pricing](https://customer.io/pricing) - [Customer.io Journeys](https://customer.io/journeys) --- [All alternatives](https://tappd.io/alternatives) ยท [Get started](https://app.tappd.io/register)