# CleverTap alternatives CleverTap starts at $85/mo on Core, with Pro and Ultimate priced through a demo. Here's how other platforms compare if you're weighing cost, add-ons, or a simpler setup. Canonical URL: https://tappd.io/alternatives/clevertap Last updated: 2026-11-05 Vendor facts last checked: 2026-11-05 Tappd publishes this page and is one of the options listed. See [how we compare tools](https://tappd.io/how-we-compare). ## Why compare CleverTap alternatives - **Higher tiers aren't priced publicly**: Core shows $85/mo at up to 5,000 MAU, but Pro and Ultimate need a demo. If you expect to outgrow Core, you won't know that cost upfront. - **Add-ons change the total**: The Core price excludes taxes and add-ons, and CleverTap lists email and WhatsApp as add-ons. Price the channels you actually plan to use. - **Two possible billing metrics**: CleverTap bases pricing on MAU or data points, depending on your commercial model, so confirm which one applies to you. ## CleverTap alternatives ### Tappd Best for: teams that want email included in one plan, with no MAU fee Push, in-app, email, and journeys are on one published plan, so you don't need an email add-on. Growth teams can run journeys without a dedicated operator. The tradeoff: Tappd was founded in 2026, so it has a younger ecosystem and fewer third-party tutorials than established tools. WhatsApp and other messengers aren't available. CleverTap goes further if you need its product analytics depth at large scale. - Pricing: $0/mo with 3,000 emails a month included, then $1.50 per 1,000. Push and in-app are included with no per-MAU fee. SMS is an optional add-on at $15 per 1,000. - Channels: mobilePush, webPush, inApp, email, sms - Flows: Journeys, with event triggers, waits, branches, and exit criteria. ### MoEngage Best for: consumer brands comparing a similar platform MoEngage is a close comparison, with a drag-and-drop journey builder and connected messenger channels. The tradeoff: Prices aren't published, and paid plans have a one-year minimum commitment. - Pricing: Prices aren't published. Plans are based on monthly tracked users, with a one-year minimum commitment on Growth and Enterprise. - Channels: mobilePush, webPush, inApp, email, sms, whatsapp - Flows: Flows, a drag-and-drop journey builder. ### Braze Best for: large teams that need many channels at scale Braze covers push, in-app, email, SMS, and messengers, with editions from early-stage teams to large enterprises. The tradeoff: Prices aren't published, and pricing combines MAU with pooled Action Credits. - Pricing: Prices aren't published. Pricing scales with MAU plus pooled Action Credits across channels. Braze has no free plan and advertises a free 14-day trial. - Channels: mobilePush, webPush, inApp, email, sms, whatsapp - Flows: Canvas, for designing and automating customer journeys. ### Pushwoosh Best for: teams that want an all-channel price per MAU Pushwoosh's Omnichannel plan has one published rate that covers push, in-app, email, SMS, and WhatsApp. The tradeoff: It's still billed per MAU, and third-party messaging fees are separate. - Pricing: Free within 1,000 MAU. Omnichannel is $13 per 1,000 MAU. Push only is listed at $7 per 1,000 MAU as a limited offer until Dec 31. Third-party messaging fees are separate. - Channels: mobilePush, webPush, inApp, email, sms, whatsapp - Flows: Customer Journey Builder, a visual tool for cross-channel journeys. ### OneSignal Best for: teams that mostly need push OneSignal has a free tier and self-service Growth plan, and suits teams that don't need a full analytics suite. The tradeoff: Free is limited to under 1,000 MAU for mobile push and in-app, and Growth bills per MAU. - Pricing: Free covers mobile push and in-app under 1,000 MAU, and 10,000 emails a month. Growth starts at $19/mo plus $0.012 per MAU, $0.004 per web push subscriber, and $1.50 per 1,000 emails after 20,000. - Channels: mobilePush, webPush, inApp, email, sms - Flows: Journeys, triggered by behavior, delays, or attributes. Free includes 3 active Journeys; custom events start on Growth. ### Airship Best for: mobile-first brands, especially with mobile wallet use cases Airship focuses on mobile-first experiences across messaging, app, and web. The tradeoff: Prices aren't published, so you'll need a quote to compare. - Pricing: Prices aren't published. Airship offers a self-service Essentials plan and a quoted full platform. - Channels: mobilePush, webPush, inApp, email, sms - Flows: Journeys, which connect messaging, app, and web experiences into unified flows. ## Which one fits your team - You want email in the base plan and no MAU fee: Tappd - You want a similar suite for a consumer brand: MoEngage - You want one published all-channel MAU rate: Pushwoosh - You need a mobile wallet alongside messaging: Airship ## When to stay with CleverTap - You rely on CleverTap's analytics and engagement working together in one tool. - Core fits your MAU and channel mix once add-ons are counted. - You need WhatsApp in the same platform as push and in-app. ## Before you switch 1. Confirm whether you're billed on MAU or data points, and get your current numbers. 2. List the add-ons you pay for and which journeys use them. 3. Export profiles and events, and map your event names to the new tool. 4. Check which reports your team uses, because analytics are harder to replace than messages. ## FAQ ### Does CleverTap publish its pricing? Partly. Core is listed at $85/mo at up to 5,000 MAU, excluding taxes and add-ons, with a 30-day trial. Pro and Ultimate prices aren't published and need a demo. ### Does CleverTap have a free plan? We didn't find a permanent free plan on its pricing page. Core is available as a 30-day free trial. ### What's the closest alternative to CleverTap? MoEngage is the closest in positioning, as both target consumer brands with journeys across many channels. Tappd is a simpler option if you don't need the analytics suite. ## Sources - [CleverTap pricing](https://clevertap.com/pricing/) - [CleverTap Journeys](https://clevertap.com/journeys/) - [MoEngage plans and pricing](https://www.moengage.com/plans-and-pricing/) - [MoEngage cross-channel marketing](https://www.moengage.com/platform/engagement/cross-channel-marketing/) - [Braze pricing](https://www.braze.com/pricing) - [Braze journey orchestration](https://www.braze.com/product/journey-orchestration) - [Pushwoosh pricing](https://www.pushwoosh.com/pricing/) - [Pushwoosh product overview](https://www.pushwoosh.com/) - [OneSignal pricing](https://onesignal.com/pricing) - [OneSignal billing FAQ](https://documentation.onesignal.com/docs/en/billing-faq) - [OneSignal free plan changes](https://onesignal.com/blog/whats-changing-on-onesignals-free-plan/) - [OneSignal Journeys docs](https://documentation.onesignal.com/docs/en/journeys-overview) - [Airship pricing](https://www.airship.com/pricing/) - [Airship FAQs](https://www.airship.com/explainer/airship-faqs/) --- [All alternatives](https://tappd.io/alternatives) ยท [Get started](https://app.tappd.io/register)