# Braze alternatives Braze covers a lot of channels at large scale, but it doesn't publish prices. Here are the options if you want a smaller platform, a clearer price, or a different pricing model. Canonical URL: https://tappd.io/alternatives/braze Last updated: 2026-11-05 Vendor facts last checked: 2026-11-05 Tappd publishes this page and is one of the options listed. See [how we compare tools](https://tappd.io/how-we-compare). ## Why compare Braze alternatives - **You can't price it without talking to sales**: Braze doesn't publish prices on its pricing page, so you can't compare the cost until you've requested a quote. - **Two meters to forecast**: Pricing scales with MAU and draws on pooled Action Credits, which vary by channel. Braze's example has an SMS costing 1 credit and a WhatsApp message costing 5. - **No free plan**: Braze says it doesn't offer a free plan. It does advertise a free 14-day trial and startup programs, so check whether those fit your team. ## Braze alternatives ### Tappd Best for: small product and growth teams that don't need enterprise scale yet Event-triggered journeys, live segments, push, in-app, and email, with a published price and no per-MAU fee. It's built for what a small team needs to ship this month. The tradeoff: Tappd was founded in 2026, so it has a younger ecosystem and fewer third-party tutorials than established tools. WhatsApp and other messengers aren't available. It isn't a Braze replacement at enterprise scale. - Pricing: $0/mo with 3,000 emails a month included, then $1.50 per 1,000. Push and in-app are included with no per-MAU fee. SMS is an optional add-on at $15 per 1,000. - Channels: mobilePush, webPush, inApp, email, sms - Flows: Journeys, with event triggers, waits, branches, and exit criteria. ### Customer.io Best for: data-driven teams that want a published entry price Customer.io offers journeys with real-time event triggers across the same core channels, and publishes where its plans start. The tradeoff: It bills by profile, including objects, and its Premium plan starts at $1,000/mo billed yearly. - Pricing: Essentials starts at $100/mo for 5,000 profiles and 1 million emails, then $0.009 per additional profile. Premium starts at $1,000/mo, billed yearly. Companies that raised under $10M can apply for a free year. - Channels: mobilePush, webPush, inApp, email, sms, whatsapp - Flows: Journeys, a visual workflow builder with real-time event triggers. ### Iterable Best for: marketing teams at large consumer brands Iterable is the most similar in positioning, built around cross-channel journeys for global brands. The tradeoff: It doesn't publish prices either, so it won't solve a pricing transparency problem. - Pricing: Prices and plans aren't published. The pricing page routes you to a demo. - Channels: mobilePush, inApp, email, sms, whatsapp - Flows: Journeys, with paths across email, SMS, push, and in-app. ### MoEngage Best for: marketing and product teams at consumer brands MoEngage covers eleven channels with a drag-and-drop journey builder, and it's a direct like-for-like evaluation. The tradeoff: Prices aren't published, and Growth and Enterprise carry a one-year minimum commitment. - Pricing: Prices aren't published. Plans are based on monthly tracked users, with a one-year minimum commitment on Growth and Enterprise. - Channels: mobilePush, webPush, inApp, email, sms, whatsapp - Flows: Flows, a drag-and-drop journey builder. ### CleverTap Best for: growing consumer apps that want a self-start option CleverTap's Core plan has a public price and a 30-day trial, so you can start before talking to sales. The tradeoff: Higher tiers need a demo, and email and WhatsApp are listed as add-ons. - Pricing: Core is $85/mo at up to 5,000 MAU, after a 30-day trial, excluding taxes and add-ons. Pro and Ultimate prices aren't published. Email and WhatsApp are listed as add-ons. - Channels: mobilePush, webPush, inApp, email, sms, whatsapp - Flows: Journeys, visual flows based on behavior, location, and lifecycle stage. ### OneSignal Best for: teams that mainly need push at a published price OneSignal has self-service plans and a published Growth price, with Journeys across push, in-app, email, and SMS. The tradeoff: MAU billing includes devices that haven't opted in, and active Journeys are capped on Free and Growth. - Pricing: Free covers mobile push and in-app under 1,000 MAU, and 10,000 emails a month. Growth starts at $19/mo plus $0.012 per MAU, $0.004 per web push subscriber, and $1.50 per 1,000 emails after 20,000. - Channels: mobilePush, webPush, inApp, email, sms - Flows: Journeys, triggered by behavior, delays, or attributes. Free includes 3 active Journeys; custom events start on Growth. ## Which one fits your team - You're a small team and need a published price: Tappd - You need a similar platform for a large consumer brand: Iterable or MoEngage - Email-led lifecycle on event data: Customer.io - You mainly send push: OneSignal ## When to stay with Braze - You run engagement at very large scale and use Braze's depth across channels. - You need WhatsApp, KakaoTalk, or LINE alongside push and email in one platform. - Your team is already trained on Canvas, and the cost of moving outweighs the savings. ## Before you switch 1. Get your current MAU and Action Credit use so you can compare on real volumes. 2. List every Canvas in use, and retire the ones that no longer drive an outcome. 3. Check which channels you truly use before ruling out smaller tools. 4. Move one journey first, then run old and new side by side for a release cycle. ## FAQ ### How much does Braze cost? Braze doesn't publish prices. Its pricing page says cost scales with MAU and uses pooled Action Credits across channels, so you need a quote for an exact figure. ### Does Braze have a free plan? No. Braze states that it doesn't offer a free plan. It does advertise a free 14-day trial and startup programs. ### What's a Braze alternative for startups? Look for a published price and a short setup. Tappd has a $0/mo plan, and Customer.io starts at $100/mo with a startup program. Braze also has an entry edition for early-stage teams, so it's worth getting a quote to compare. ## Sources - [Braze pricing](https://www.braze.com/pricing) - [Braze journey orchestration](https://www.braze.com/product/journey-orchestration) - [Customer.io pricing](https://customer.io/pricing) - [Customer.io Journeys](https://customer.io/journeys) - [Iterable pricing](https://iterable.com/pricing/) - [Iterable Journeys](https://iterable.com/product/journeys/) - [MoEngage plans and pricing](https://www.moengage.com/plans-and-pricing/) - [MoEngage cross-channel marketing](https://www.moengage.com/platform/engagement/cross-channel-marketing/) - [CleverTap pricing](https://clevertap.com/pricing/) - [CleverTap Journeys](https://clevertap.com/journeys/) - [OneSignal pricing](https://onesignal.com/pricing) - [OneSignal billing FAQ](https://documentation.onesignal.com/docs/en/billing-faq) - [OneSignal free plan changes](https://onesignal.com/blog/whats-changing-on-onesignals-free-plan/) - [OneSignal Journeys docs](https://documentation.onesignal.com/docs/en/journeys-overview) --- [All alternatives](https://tappd.io/alternatives) ยท [Get started](https://app.tappd.io/register)