# Tappd > Tappd: customer engagement platform for push, in-app, email, and SMS. Tappd is a customer engagement platform for mobile and web apps: push notifications, in-app messages, email marketing, and SMS from one profile. An alternative to OneSignal and Klaviyo. 14-day free trial. Canonical URL: https://tappd.io/ Last updated: 2026-10-20 ## Hero Send the right message at the right moment, on every channel. Push notifications, in-app messages, email marketing, and SMS from one profile, with live segments and journeys. ## Journey platform - **Reach the right people**: Build segments from what people do in your store or app, not stale exports. First-time buyers, trial users, and high-intent browsers stay in groups that update as behavior changes. - **Launch campaigns fast**: Lock in a segment, choose email and push, and schedule the send from one screen. No exports, no second tool to sync the list. - **Understand your audience**: See revenue, recovery, and conversion by flow, not a wall of technical events. Know what to scale and what to fix before the next send. - **Automate follow-ups**: Welcome, cart recovery, and win-back run on autopilot across email, push, and in-app. Set frequency caps once so the same offer does not follow customers on every channel. ## How it works - **See what customers do**: Purchases, cart events, app opens, and message engagement land on one timeline, with no spreadsheet glue. - **Groups that update on their own**: Segments refresh as people buy, churn, or come back. Marketers work in plain language; engineers keep the definitions clean. - **Message everywhere it matters**: Trigger email, push, in-app, SMS, and banners from the same audience, with one set of frequency rules. ## Pillars ### One source of truth Stop reconciling data across three tools. Every event, attribute, and message lives on one customer profile, so your campaigns always use current information. ### Automation you control Build journeys with clear triggers, conditions, and timing. You can see exactly why each message was sent, and why a customer didn't receive one. ### Every channel, one audience Email, push, in-app, SMS, and web push run from the same segments and the same frequency rules, so customers don't get hit with the same message five times. ## Features - **Push, in-app, email, and SMS from one audience.** - Same frequency caps and profile everywhere. Push and in-app are included on Seed, without a separate mobile messaging bill. (/product/push-in-app) - **Profiles built from SDK and server events.** - SDK and server events, identity merge, warehouse sync, and segment definitions your data team can audit. (/product/profiles-segments) - **See which step moved revenue, not just opens.** - Journey funnels, channel breakdowns, and outcomes tied to the same timeline marketers use to segment. (/product/analytics) ## FAQ ### Do I need a separate CDP if I use Tappd? Usually not. Tappd keeps behavior, segments, and sends on one profile so journeys react in seconds. If you already run a warehouse or CDP, you can feed data in and migrate channels when you are ready. ### Do I need to replace my existing tools? No. Tappd connects to your warehouse, analytics, and CRM. Many teams use it to simplify their stack over time. ### Is Tappd an email marketing platform? Tappd includes email marketing: behavior-triggered email flows with A/B testing and dynamic variables, sent from the same profile as push and in-app messages. If you are moving from Klaviyo, see the Klaviyo alternative page. ### Which channels do you support? Email, push, in-app messages, web banners, and SMS. SMS is available on the Build plan and above. ### How long does it take to get started? Install the SDK, identify your users, and build a journey in the visual editor. The quickstart is in the documentation at docs.tappd.io. ### Can engineers control how data flows? Yes. You can use the SDKs, REST API, webhooks, and warehouse sync. ### How do you handle privacy and consent? Consent is stored per channel and per profile, suppression lists apply across channels, and deletion requests are supported. ### Can I migrate from another platform? Yes. We provide import tools, migration guidance, and free migration assistance for common cutovers from email, push, and analytics tools. ### Is there a free plan? There is no free plan. Every plan starts with a 14-day free trial, and Seed is $49 per month after that. ## Explore - [Profiles and segments](https://tappd.io/product/profiles-segments) - [Journeys](https://tappd.io/product/journeys) - [Pricing](https://tappd.io/pricing) - [Blog](https://tappd.io/blog) - [Compare](https://tappd.io/compare) - [Docs](https://docs.tappd.io) --- For a site map optimized for AI agents, see [/llms.txt](/llms.txt).