# Tappd > Most signups go quiet within a week. Yours don't have to. Customer Engagement Platform that turns the behavior you already track into perfectly timed push and in-app messages - so more signups activate, more carts convert, and more dormant users come back. Canonical URL: https://tappd.io/ ## Lifecycle outcomes ### Activate: Turn signups into activated users A trial connects its data source, then never runs the first report. Two quiet days later, the account is as good as gone. Tappd sees the missing step and sends the nudge that gets them to the aha moment - before the window closes. ### Engage: Build the habits that keep them coming back A shopper leaves $180 at checkout and the tab goes idle. Twenty minutes later, most tools still have no idea. Tappd treats the abandon as a trigger, not a nightly report - the recovery message lands while intent is still warm. ### Retain: Catch churn before it happens Subscription users rarely cancel - they fade. The activity streak thins out weeks before the renewal fails. Tappd catches the dormancy as it starts and sends a personal reason to come back while there's still time. ## Product highlights - **Ask Tappd anything** (closed beta) - Plain English to segments, journeys, and drafts. - **Engagement analytics** - Track delivery, opens, and conversion in real time. - **Turn behavior into journeys** - Events trigger the next message automatically. ## By the numbers - **70%** - of online carts are abandoned (Source: Baymard Institute, 2025) - **26%** - of new app users return on day 1 (Source: Adjust Mobile App Trends, 2026) - **~6%** - are still active by day 30 (Source: Adjust, 2026) - **5–25x** - cost of acquiring vs retaining a customer (Source: Harvard Business Review, 2014) ## FAQ ### General #### What is Tappd? Tappd is a Customer Engagement Platform that unifies user behavior into real-time profiles. You build segments, design journeys, and send personalized push and in-app messages - with email in beta and coming soon. #### What is a customer engagement platform? A customer engagement platform connects user behavior to automated messaging across channels. Instead of one-off blasts, it uses real-time events and segments to trigger the right message at the right moment - so teams can activate, engage, and retain users from what people actually do. #### What's the difference between behavior-triggered and scheduled messaging? Scheduled messaging follows a calendar. Behavior-triggered messaging follows the user - a signup that stalls, a cart that is abandoned, a session that goes quiet. Tappd fires from those events in real time so intent has not cooled before the message lands. #### Do I need coding skills to use Tappd? No. The visual journey builder, segments, and message editor are no-code. Engineers install the SDK once; growth and product teams own the rest. #### How does Tappd compare to other engagement tools? Tappd is sized for product and growth teams who need real-time behavior triggers without enterprise overhead - lighter than legacy CEPs like Braze, deeper than one-off notification tools. Push and in-app first, journeys and live profiles included, transparent pricing from day one. #### Are AI features available? AI features (message drafts, plain-English journey building, and Agent Studio) are in closed beta and are not available to every account. Access is invite-only. The core platform - profiles, segments, journeys, push, and in-app - is generally available. ### Product #### Do I need to install an SDK? For event collection, push, and in-app messaging, yes - our lightweight SDK installs in about 10 minutes for iOS, Android, React Native, Flutter, and Web. You can also send server-side events via REST API. #### Can I segment users in real time? Yes. Build dynamic segments from behavior, attributes, device, and lifecycle stage. Segments update as events stream in - users enter and exit journeys automatically. #### Does Tappd have a journey builder? Yes - visual journeys with triggers, waits, branches, and multi-channel steps (push, in-app, webhooks, and email coming soon). #### What integrations are supported? Native OAuth connectors for Stripe and Shopify, plus Track API / webhook support for WooCommerce, RevenueCat, Segment, and your own backend. You can also send events through the REST API and signed webhooks. Need something else? Contact us and we can add new integrations. ### Pricing #### How does pricing work? Pick a paid plan or Custom. Every plan includes the visual journey builder and API access. Annual billing saves versus monthly. Every plan starts with a 14-day free trial. #### Is there a free trial? Yes - every plan starts with a 14-day free trial. Cancel anytime. Talk to sales if you need volume pricing, SSO, or guided onboarding. #### Is my data secure? Yes. Data is encrypted in transit and at rest. Custom plans can include SSO/SAML and data residency options. #### Can I cancel anytime? Yes. Monthly plans cancel at period end. Annual plans can be cancelled before renewal - no long-term lock-in. ## Explore - [Product](https://tappd.io/product) - [Solutions](https://tappd.io/solutions) - [Pricing](https://tappd.io/#pricing) - [Blog](https://tappd.io/blog) - [Contact](https://tappd.io/contact) - [Docs](https://docs.tappd.io) --- For a site map optimized for AI agents, see [/llms.txt](/llms.txt).